Brand

The mark, the colours, and what not to do to them.

Everything here is free to use in editorial and partner contexts. Ask first if you are putting it on a product.

Prinvia wordmark
Primary wordmark, on white
Prinvia wordmark, inverted
On ink
Prinvia app mark
App mark, for square contexts

Download wordmark (SVG) Download app mark (SVG)

Colour

  • Ink --ink-950 Text, primary surfaces, the mark itself
  • Jade 700 --jade-700 Links, accents, anything positive
  • Jade 900 --jade-900 Inverted accent surfaces
  • Ink 50 --ink-50 Recessed panels and artwork grounds

Typeface

Geist for everything, Geist Mono for data and code.

Usage

  • Do Use the wordmark at 24px height or above, with clear space equal to the height of the bird on every side.
  • Do Place the mark on white, ink, or a jade surface. Those three are the whole system.
  • Do not Recolour, outline, rotate, stretch, or add effects to the mark.
  • Do not Set the wordmark in a different typeface or re-space its letters.
  • Do not Lock the mark up with another logo without written permission.

Press and brand questions: press@prinvia.com